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The Samsung company has started to negotiate talks once more with Jay Z about taking on Tidal from him. This is merely speculation at this point, but it is pretty clear that the Samsung company has something really big being planned in the future.

Tidal has been losing ten million each year. The exclusive releases from artists like Rihanna, Kanye and BeyoncĂ© did little to balance out the company’s numbers or to add enough additional subscribers to the service. Jay Z’s right hand woman Desiree Perez is likely the person who is aware of what the future of Tidal will be. She is in charge of the business aspects of Tidal, Roc Nation and Roc Nation Sports.

Desiree Perez (http://hitsdailydouble.com/news&id=299940) is a tough business woman who knows how to handle negotiations with businesses, business people and within the realm of both sports and the entertainment industry. The New York Daily News even gave her the nickname “Babe Ruthless”, for her no nonsense attitude and tough street credibility.

Along with her husband Juan Perez, she has been close business associates with Jay Z for a long time now. This explains why he holds such high trust in Desiree Perez and Juan Perez to not muck things up for his businesses he owns. Whatever Desiree Perez recommends they do about Samsung’s interest in Tidal, it will ultimately be in Jay Z’s best interest what her opinion is on any deal that Samsung throws their way.

Even Spotify and Google are considering taking over Tidal. Spotify was even willing to create a partnership with Tidal rather than a full out take over by their company. They were thinking the company could be called Tidal powered by Spotify.

The future remains only rumors and speculations really on what the future is for Tidal. There are some reports that the Tidal company is suffering to pay off their royalties on time and that Jay Z has been forced to use his money to pay off debts Tidal has amassed. Softbank and Sprint were also considering buying but the deal must not have been sweet enough that they offered because it led to nothing.