Doe Deere: From Living Near Crime to Lime Crime
- Written by: RunningHate
- Category: Business, Entrepreneur, Fashion, Founder
- Published: December 6, 2018
Founder and CEO of Lime Crime, Doe Deere, has a story not unlike many other immigrants to came to the United States for a better life. Despite the odds having been stacked against Deere and her family, she was finally able to realize her dreams in 2008 when she launched Lime Crime, a vegan-friendly, cruelty-free cosmetics line.
Lime Crime is all about encouraging individuals to be who they are — unapologetically — and to pursue their dreams despite all odds. With bright colors, sparkling shimmers, and unicorn-like vibrancy, Lime Crime proves that fantasy can become reality.
Doe Deere’s life wasn’t always filled with lively, spirited moments. In fact, her beginnings here in America were filled with hardships. At the age of 17, Deere, her mother, and her younger sister moved to New York City to start their lives anew.
New York City is a big, frightening place to newcomers, but equally exhilarating. The bright lights are enticing and the culture is inspirational. Doe Deere knew, however, that the Big Apple was a “make or break” kind of place, so she knew that hard work was inevitable. She knew that the odds were against her. Yet, she continued on.
Deere and her family checked into a homeless shelter shortly after their arrival in NYC. It wasn’t a decision they wanted to make, but because it took so long for Deere’s mother’s paperwork to arrive, they had no choice. Finding work was hard without the proper documentation. Deere’s mother ended up working odd jobs to try and help them get back on their feet.
A nonprofit organization, Sanctuary For Families, was introduced to Deere and her family through a social worker at the homeless shelter. This organization helped Deere’s family immeasurably. Deere was able to start school at the Fashion Institute of Technology and her sister secured a place at Columbia University. Their lives were starting to improve. Shortly thereafter, they were able to secure an apartment in East Harlem. It wasn’t the best of living conditions, but they finally had a place of their own.
From there, Doe Deere and her family worked and worked until finally, in 2008, Doe Deer launched her company, Lime Crime. To this day, Lime Crime is a popular cosmetics brand that is praised for its quality and care for animals. Doe Deere is truly an inspiration to people from all over the world.