Don Ressler Continues to Expand His Brand
Don Ressler is the CEO of Fabletics and the co-CEO of JustFab, but to those in the business world he is known as an entrepreneur who never stops. Since he first entered the business world Ressler has been hard at working creating companies and then expanding them to sell or expand. Don Ressler has watched several of his companies take off and as the co-CEO of JustFab Inc. has been able to watch his latest venture take on an entirely new life of its own along with his business partner Adam Goldenberg.
As mentioned, Don Ressler has been working hard since he left school and has seen his success through the take-off of various startups. His first startup was called FitnessHeaven.com, and he was able to sell it off to Intermix Media in 2001 and then use the funds to help form Alena Media with the then COO of Intermix, Adam Goldenberg. Together they were able to generate hundreds of millions of revenue from Alena Media. However, Intermix was later purchased by News Corp where they felt that Intermix was being ignored. Since they had no reason to stay, they thought it was time to take their expertise and start afresh.
They already knew about how to propel through the world of online performance advertising and so they created a new brand called Intelligent Beauty. Under this brand name they created DERMSTORE and SENSA which were both innovative products within the fitness and health marketplace. While the company does not release its exact financial results, the companies are both said to be achieving high profits that were likely only tipped higher when they received funding from Technology Crossover Ventures that totaled up to $43 million.
At this point, most people would consider themselves successful, but Don Ressler just kept going. In 2010 they created JustFab, the subscription fashion website that has millions of users to date. It is extremely well known and has even had celebrities such as Avril Lavigne launch products through it. Once again, they continued to expand creating FabKids and then The Fab Shoes. Not done yet, they created Fabletics in 2013 along with Kate Hudson. IN the last few years the company has purchased several rivals and expanded their services opening up an offline headquarters and continuing to raise money leaving the last company valuation to reach $250 million.
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