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A dog food brand that was introduced in 2001, Beneful is a brand by Neatle Purina Petcare, that includes dry food, wet food, and treats. It is the 4th most popular brand of dog food, and one of Nestles’ more popular brands.

When asked what beneful means, a spokesperson said it means full of goodness. As time went on they said they discovered a deeper meaning of the word. The word beneful combines beneficial and full.

The marketing team was using the combination of words to describe to customers what the dog does for the dog, instead of what it is physically. Beneful on Walmart.

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